Posts Tagged ‘Marketing’

The Concern About Older Drivers

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Posted 13 Aug 2011 — by admin
Category Automobiles

Recently, I just got back from a trip to Charlotte to visit with my grandmother who is now 78 years old. For 78 years of age, she is still extremely independent and sharp as a tack. She has her own car, drives herself around, runs her errands and meets up with friends for lunch, etc. However, what I have noticed is that my grandmother does not do well with driving at night.

As you get older, it appears that we tend to trust ourselves less and less where better judgment is concerned. Nowhere is this more true than when we are behind the wheel of a car at night. My grandmother has admitted to me time and again that she does not feel comfortable driving her car at night. Even though her vision is perfect, she hesitates to drive herself anywhere when it is dark out and always makes sure that her plans revolve around daytime hours, leaving her plenty of time to turn in for the night before it gets dark out.

On one occasion, I was able to see what she was talking about when it came to driving during the nighttime hours. My uncle, who lives approximately three minutes from my grandmother had invited my boyfriend, my grandmother and I over for dinner at his house. I wasn’t sure of how to get to his house from where my grandmother lived at the time, and besides this, my grandmother had volunteered to drive us there. I didn’t argue, and I also didn’t think anything of it. So, off in the car we went. As soon as we pulled out from my grandmother’s parking space at her apartment complex, I was almost instantly nervous. She kept hesitating and braking, wanting to make sure that there was nothing behind her car. My boyfriend and I reassured her that there was nothing blocking her car, and eventually she put the car in drive, and we headed out of the apartment complex.

The entire time that we were driving to my uncle’s house, my grandmother kept braking for no reason, almost sending me through the windshield a couple of times. She didn’t really give an explanation for the constant braking, and I didn’t really ask because I could look over and see that she was trying very hard to focus. I kept glancing behind us at other drivers to make sure that they weren’t following us too closely because I was afraid that with all of the stop and start braking that someone would rear end us and get into an accident.

The three minutes that it should have taken us to get to my uncle’s house were the longest three minutes of my life in a vehicle. Towards the end of our dinner at my uncle’s house, I started to worry about the drive back to my grandmother’s apartment. Should I volunteer to drive us back to her apartment? I was worried that if I brought it up, I might offend my grandmother. At the same time, however, I didn’t want to offend my grandmother by suggesting such an idea. Later on, my grandmother admitted that driving at night made her nervous. I guess it is just something that happens as we age. The next time, though, I will be doing the driving!

In Car Entertainment

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Posted 13 Aug 2011 — by admin
Category Automobiles

We live in a high speed technologically advanced age which has seen the development and invention of many products which would have seemed extremely far fetched only ten years ago. Most things these days in our homes and work places are ran by technology, now it is common place to see high spec devices and media entertainment systems incorporated into the average car, items such as in car DVD players are no longer considered as extremely luxurious items and has opened up the in car entertainment market to the masses. In this article we are going to talk about the different type of products available at the moment and some handy tips on their uses.

In Car Audio Devices

We have come a long way since the humble FM radio and cassette player which used to be incorporated into cars, now we have moved on to CD players and beyond, you really can get some extremely high quality audio devices and speakers, new technology has enabled in car CD players to take advantage of MP3 technology and USB devices such as a data stick where you can play music from your PC via the USB stick. Many in car audio systems now come with MP3 player connectivity so you can attach and play your music from an Ipod or other MP3 player through the car speakers; this is great for playing your own play lists and listening to your favourite music on the move. The addition of DAB radio has also enhanced the listening pleasures of radio lovers as you can get crystal clear radio reception on your favourite radio stations in your car.

Visual In Car Entertainment

A sure fire way of making those long tedious journeys a pleasure is to install an in car DVD player, these can be placed on the back of headrests or on the dashboard; it enables passengers to watch television programmes or their favorite movies in the car. This is a great way of keeping the kids quiet, many in car DVD players nowadays also come with built in games and a games controller, it is very unlikely the kids will hassle you on long journeys or in traffic jams if they have all this entertainment right in front of them. If you are very clever however you can even incorporate your games console such as a Play station into the car for maximum gaming pleasure wherever you go.

There are also many other products in the market designed specifically to enhance your driving pleasure such as satellite navigation systems, they minimize the chances of getting lost and open up a whole new variety of journeys and road trips a driver can attempt with more confidence. It is important to remember that all of these devices use the battery from the car, watch out in case it depletes your car’s battery life too much. The driver must also be aware that they are driving and too much in car devices can take away their attention and cause an accident, make sure your eyes are constantly fixed on the road and do not get drawn elsewhere, especially by staring at the sat nav system too much.

Small Business Marketing: – Enjoy Clear Direction & Peace of Mind

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Posted 07 Feb 2011 — by admin
Category Dance Music, Legal

 

The return on investment for the engagement of MJH Group for Small business marketing is based on the following;

Business Growth



• Increased sales and profit from effective strategy and campaign outcomes





Marketing Strategy

• The insight and direction provided by our strategic recommendations

• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business

• Allowing you to proceed with confidence

• A planned and structured approach to marketing success





Campaign Outcomes

• Effective communication of your brand and offer

• Generate awareness in the market to achieve

• New customer acquisition

• A greater share of wallet from existing customers

• Increased sales and business growth





Commercialisation

• Assess the viability of new products or services

• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success





Direct Bottom Line Savings

• Direct Bottom Line Savings due to effective marketing management

• Measuring the ROI of promotions and campaigns to determine effectiveness

• Customer focus reducing the risk of ineffective promotion or campaigns

• Redirection of marketing investment into areas with the greatest return





Effective Brand Management

• Long term business growth through the ongoing and positive development of your brand in the marketplace





Effective Positioning

• Identifying the positioning strategy and building a strong market position to insulate against competition and the threat of new entrants

• Maintaining the desired position of your business in the market place





Communication

• Effective communication via regular meetings and easy to follow project plans to ensure you are kept informed and up to date on the progress of activities throughout the life of the program





Peace of Mind

• Experienced marketing professionals providing peace of mind that the marketing program is taken care of: you have one less thing to worry about

• MJH Group is transparent in our selection of clients to ensure no conflict of interest during engagements

• A marketing resource dedicated to the growth and development of your business.



For more details visit our site:

http://www.marketinganswers.com.au/