The return on investment for the engagement of MJH Group for Small business marketing is based on the following;
Business Growth
• Increased sales and profit from effective strategy and campaign outcomes
Marketing Strategy
• The insight and direction provided by our strategic recommendations
• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business
• Allowing you to proceed with confidence
• A planned and structured approach to marketing success
Campaign Outcomes
• Effective communication of your brand and offer
• Generate awareness in the market to achieve
• New customer acquisition
• A greater share of wallet from existing customers
• Increased sales and business growth
Commercialisation
• Assess the viability of new products or services
• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success
Direct Bottom Line Savings
• Direct Bottom Line Savings due to effective marketing management
• Measuring the ROI of promotions and campaigns to determine effectiveness
• Customer focus reducing the risk of ineffective promotion or campaigns
• Redirection of marketing investment into areas with the greatest return
Effective Brand Management
• Long term business growth through the ongoing and positive development of your brand in the marketplace
Effective Positioning
• Identifying the positioning strategy and building a strong market position to insulate against competition and the threat of new entrants
• Maintaining the desired position of your business in the market place
Communication
• Effective communication via regular meetings and easy to follow project plans to ensure you are kept informed and up to date on the progress of activities throughout the life of the program
Peace of Mind
• Experienced marketing professionals providing peace of mind that the marketing program is taken care of: you have one less thing to worry about
• MJH Group is transparent in our selection of clients to ensure no conflict of interest during engagements
• A marketing resource dedicated to the growth and development of your business.
For more details visit our site:
http://www.marketinganswers.com.au/
Posts Tagged ‘Business’
Small Business Marketing: – Enjoy Clear Direction & Peace of Mind
Category Dance Music, Legal
Small Business Health Insurance: Escaping The Catch-22
Category Health Food
As the economy continues to tank so do the number of Americans without health insurance-and the number small business owners who can afford to insure their employees.
A recent survey by the NFIB Research Foundation, a small business advocacy group, showed that only 47 percent of small business owners offer employee health benefits. Those employing 20 or more people are more than twice as likely to offer employee health benefits as those with fewer than 10.
The survey found that the low numbers are primarily the result of new small businesses opting not to cover employees. Most small businesses who offer benefits have offered them for a while and are reluctant to drop them for fear of losing good employees.
“It’s much better for employee morale if a small-business owner never offers health benefits, than it is to offer them and then be forced to take it away because it is too expensive to continue,” said William J. Dennis, NFIB’s senior research fellow. “Small-business owners experience considerable turmoil in their early years. They often experience cash flow problems and are reluctant to incur additional expenses such as health insurance. What’s new to this picture is that it appears that new small-business owners are waiting longer or choosing not to offer health insurance benefits to their employees at all.”
The fact that new small businesses are choosing not to offer benefits is a disturbing trend because of the swift turnover of the small business population. If the trend continues, the number of employers who never offer benefits will increase. And that will hurt small businesses because it will limit thet talent pool from which they draw.
What Can Be Done?
Small businesses aren’t alone in struggling with the cost of health care (and premiums) in the current economic climate. The U.S. Census Bureau reports 47 million people, or 15.8 percent of the U.S. population, were without health insurance during 2006
Unfortunately for the small business owner, new legislative approaches to help the uninsured may actually hurt them. One popular option is the “pay-or-play” mandate, in which employers are required to either provide health insurance for their employees or pay a penalty to offset costs the government incurs to provide health care for the uninsured. The rules likely would only apply to full-time employees.
Proponents say such mandates could significantly reduce the ranks of the uninsured, since the vast majority of the uninsured are in families with at least one full-time worker. Many of these are low-income families, suggesting that such measures could benefit the working poor.
Opponents argue that many low-wage workers will just be paid less, reduced to part-time or laid off to offset the insurance costs.
In their paper, “Employer Health Insurance Mandates and the Risk of Unemployment,” researchers Katherine Baicker and Helen Levy found several factors affect the extent to which such mandates cost more jobs:
? Cost of the insurance.
? How much of the cost of coverage will be passed on to workers via lower wages.
? How many uninsured workers have earnings so close to the minimum wage that their wages cannot be reduced enough to offset the cost of the new coverage.
The authors found that the mandate would still leave 54 percent of American workers without coverage.
“The vast majority of those who benefit from pay or play mandate live in families with incomes twice the poverty line or more and, depending on how coverage is determined, the mandate will leave a significant share of the working poor ineligible for such benefits either because their hourly wage rate is too high or they work for smaller exempt firms,” the authors wrote.
Most experts agree that such mandates are bad for small businesses. Employers are faced with hard choices. In the NFIB poll, only 20 percent of small employers said they would simply provide the insurance as required. Many more said they would either cut jobs or move more employees to part-time status.
Moving people to part-time work is a particularly attractive option to small business owners. In fact, how part-time employees are treated is a key influencing factor on whether small businesses support pay or play legislation.
According to NFIB, “The treatment of these employees will alter relative costs in one direction or the other, providing small employers’ strong relative incentive to change.”
Small business experts agree that if part-time employees are covered by a mandate, most employers will respond by simply eliminating jobs, adding to the jobless rate and doing nothing for the rate of uninsured.
Small business owners have always faced an uncertain future but the current economy and the health care crisis make this an extremely tough time to take the startup step.
Top 10 Marketing Concepts for Small Business
Category Small Business
Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.
Marketing Concept # 1: Consistency
Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.
Marketing Concept # 2: Planning
Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.
Marketing Concept # 3: Strategy
Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.
Marketing Concept # 4: Target Market
Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.
Marketing Concept # 5: Budget
Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.
Marketing Concept # 6: Marketing Mix
The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.
Marketing Concept # 7: Website
In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.
Marketing Concept # 8: Branding
Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.
Marketing Concept # 9: Promotion and Advertising
Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.
Marketing Concept # 10: Customer Relationship Management (CRM)
The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.
This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.