Archive for the ‘Small Business’ Category

The Ambiguity of Small Business Definition

Comments Off
Posted 07 Feb 2011 — by admin
Category Small Business

When different people are using the phrase ‘small business’, do they refer to a common set of definitions? Like, how many employees are listed in the payroll? Or, the number of years it’s operative? A literature review of 23 papers, which have been published from 1958 to 2002, tries to shed light on this issue. The review revealed an inconsistency regarding both characterization and definition of small business. The variety of definition used in these papers unable to set an agreeable format for small business definition. Mayer and Goldstein (1961) define small business as an employer of less then 200 employees. Potts (1977) set the barrier on 20 employees in addition to a minimum eight years that the business is operative. Robinson (1982) define firm as small if the number of employees is less then 50, the annual sales is under three million dollars and it’s operate as sole ownership. Covin and Slevin (1989) define small business according to number of employees – more then five or less then 500, as well as a minimum of five years that the business is operative. Rue and Ibrahim (1998) define small firm as an employer of more then 15 employees. Perry (2001) set an upper limit of 500 employees as a sole identifier for business to be regard as small. The review clarify that the ambiguity is stable over time. The lack of uniform definition in the sixtieth continued throughout the decades into the millennium. The industries targeted by the different scholars do have one common base; the focus was on industries with low to average economic growth such as manufacturing, trade (retail, wholesale) and service.

Scholars have addressed the problematicalness regarding the inconsistency of small business definition for quite time, Golde (1964) which examine small manufacturing employers with less then 500 employees, argue that it’s an arbitrarily definition which can adequately feet non manufacturing firms. Welsh and White (1981) claims that small business tend to group in certain industries, such as – wholesalers, retailers, service and manufacturing. Peterson et al., (1986) note that the most common definition is the one that used by the Small Business Administration (SBA), in part, that definition state that small business can be define as one if both its ownership and operation conducted independently, and it’s not dominant at the industry which is operate in. D’amboise and Muldowney (1988) write about the complexity of small business definition, which can be a result of the variety and different types of firms this phrase try to encompass. Pickle and Abrahamson (1990) address the question, what is a small business? There answer is that some will regard small business as such if it’s employ certain number of employees, others will claim that small business is one that limits his operation to local market, and part will classify business as small according to it’s nature (e.g., local pharmacy, clothing store, jewelry store).

Top 10 Marketing Concepts for Small Business

Comments Off
Posted 31 Jan 2011 — by admin
Category Small Business

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

 

Marketing Concept # 1: Consistency



Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

 

Marketing Concept # 2: Planning



Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.



Marketing Concept # 3: Strategy



Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

 

Marketing Concept # 4: Target Market



Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.



Marketing Concept # 5: Budget



Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.



Marketing Concept # 6: Marketing Mix



The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.



Marketing Concept # 7: Website



In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.



Marketing Concept # 8: Branding



Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.



Marketing Concept # 9: Promotion and Advertising

 

Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

 

Marketing Concept # 10: Customer Relationship Management (CRM)



The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

 

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

 

The World from the Eyes of Jeff Rutt

Comments Off
Posted 07 Jan 2011 — by admin
Category Small Business

Jeff Rutt Let’s see the world in other angle, another different point of view. Despite of all technology and human development in many industrial sectors, there are many people who need our hands. In a minutes count, this number of poor people has increased rapidly. There are many children, women, and old folks who have less fortune life than we have right now.

Seeing the world’s situation, a man from Lancaster named Jeff Rutt found a way to help these people and make this world as a better place for them. He established Hope International to provide support to many people who are suffering from poverty and are homeless. “Homes for Hope” is one of the programs launched by Hope International organization in early 1999. This program will seek funds or building material in order to achieve its goal, which is to build these less fortunate a place to cover their selves, a place they can call their home. Jeff Rutt plans turned out to be one successful achievement, seeing from the growing numbers of the member, the total homes that he has built during his efforts as well as the huge number of funds that he was successfully raised.

Thanks to his hard-work effort, many lives have been saved; this world has become even better than it has ever been before. The efforts that Rutt’s has been done attract the Senate of the Commonwealth of Pennsylvania’s attention as he congratulates Jeff Rutt for his achievement. He gave his honor to Rutt as well as a private congratulatory letter from him, saying that all Jeff Rutt’s humanitarian endeavors will be long appreciated, inspired, and well-remembered by many people.